Working across textile, fashion, packaging, and product design. I collaborate with fashion, homeware, and lifestyle brands to create design that’s eye-catching, purposeful, and production-ready.

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With 10 years of industry experience, working in-house and freelance, I bring both creative thinking and practical execution to every project. My work consists of visual storytelling and commercial functionality, helping brands develop cohesive design outcomes that resonate with their audience and align with their market goals.

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I offer end-to-end design support, from early concept sketching and range development through to detailed product drawings, tech packs, and sampling support. Whether it’s a print collection, a new product line, or retail packaging, I’m here to guide your ideas from concept to creation.

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I’ve worked with clients across womens, mens and kids fashion, home décor products, and accessories. I understand the unique balance between creativity, clarity, and cost-effective production. My process is collaborative, grounded, and flexible, tailored to suit emerging businesses, established brands, or independent creatives looking for design support.

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If you're ready to bring your ideas to life, I’d love to hear from you.